This Privacy Policy describes how GPL Switzerland Sàrl and its subsidiaries and affiliates ("Liquidwell Visco Forte," "we," "us," and/or "our") handle personal data we collect online (through our websites) and offline (through customer support channels and in-person promotional activities). We call all of these the "Services". This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data, and the choices that are available to you with respect to our handling of your personal data.
Information We Collect
Information we collect directly from you
We collect the information you provide directly to us, such as when you open an account, place an order, ask to receive emails, contact customer service, or interact with us on social media. The types of personal data we may collect directly from you include:
•Contact information, such as your name, email address, mailing address, and phone number;
•Account information, such as your username and password;
•Billing information, such as credit card details and billing address;
•Optional information you may choose to provide, such as your social handles, age range, and gender; and
•Any other information you choose to provide, such as product reviews, responses to surveys or quizzes, or communications for customer service requests including via email, live chat, mail, or other channels.
Information about your use of our Services
We collect information about your use of the Services, such as the products you buy or express interest in.
Information we collect from other sources
We may collect information about you from other sources, including:
•Other users, such as through our refer-a-friend program or e-gift card offerings.
•Third-party social media services. When you access the Services through a social network, we collect information about you from the social network in accordance with your settings on the social network.
•Other unaffiliated third parties, including advertising networks and publicly available sources.
Information we collect by automated means
When you visit our sites or interact with our communications, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. These technologies may be placed by us or third parties that provide analytics, advertising, or functionality services on our behalf. The information we collect automatically may include:
•URLs that refer visitors to our websites;
•Search terms used to reach our websites;
•Details about the emails we send, such as opens, clicks, and unsubscribes;
•Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information);
•Details about your interaction with our websites (such as the date, time, length of stay, and specific pages accessed during your visits to our websites);
•Uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart; and
•Usage information (such as the number and frequency of visitors to our websites).
We may associate this information with your Liquidwell Visco Forte account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to engage with us.
Advertising and Analytics Services Provided by Others
We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in mobile applications. They may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites and applications. This information may be used by Liquidwell Visco Forte and others to, among other things, analyze and track data, determine the popularity of content, deliver advertising and content targeted to your interests, and better understand your online activity.
How We Use Your Information
We may use the information we collect to deliver the products and Services you request, to maintain and customize your account and our interactions with you, and to provide, maintain, and improve our Services. We also use the information we collect to:
•Create and manage your online accounts and profiles;
•Communicate with you about our Services, including to tell you about products and services that may be of interest to you;
•Complete the transactions you request and perform our contractual obligations;
•Respond to your requests, inquiries, comments, and suggestions;
•Facilitate your engagement with the Services, including to enable you to post comments and reviews;
•Offer contests, sweepstakes, loyalty programs or other promotions;
•Personalize your online experience and the advertisements you see;
•Monitor, audit and analyze trends, usage, and activities in connection with our Services;
•Detect, investigate, and respond to security incidents and protect against illegal or objectionable activities;
•Comply with our legal obligations; and
•With your permission, send you marketing emails or text messages about our store and new products.
Who May Have Access to Your Information
•Within GPL Switzerland Sàrl: We may disclose certain of your personal information to our affiliates and personnel who need to know the information for the purposes described above.
•Service Providers: We share personal data with third-party service providers who perform services on our behalf, such as those that provide e-commerce platform services (e.g., Shopify), shipping and fulfillment, payment processing, advertising and marketing, and customer support.
•Other Third Parties: In certain limited circumstances, we share your personal information with other third parties to comply with legal obligations, protect our rights, or in connection with a business transfer (such as a merger or sale of assets).
Your Rights and Choices
Managing your account
You may review, update, or modify your account information at any time by logging into your account.
Opting out of marketing
You may unsubscribe from our promotional emails by following the instructions in those emails. You may unsubscribe from promotional texts by replying STOP.
Restricting cookies
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies, though this may affect the functionality of our websites.
Children
Our Services are not designed for children. If you have reason to believe that a child has provided personal data to us, please contact us.
Data Transfers
GPL Switzerland Sàrl is based in Switzerland. We may transfer your personal data to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.
European and Swiss Residents
If you are a resident of the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights and protections under the law (such as the GDPR and the Swiss Federal Act on Data Protection) regarding the processing of your personal data.
Legal Basis for Processing
We process your personal data when:
•We need to do so to perform our contract with you.
•We have a legitimate interest in processing your personal data.
•We need to do so to comply with a legal obligation.
•We have your consent to do so.
Data Subject Requests
You have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or erased. You may also have the right to object to, or request that we restrict, certain processing.
Questions or Complaints
If you have a concern about how we process personal data, you have the right to lodge a complaint with your local data privacy authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC): edoeb.admin.ch.
Data Retention
We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. When we no longer need to use your personal data, it is removed from our systems or anonymized.
SMS/MMS Mobile Messaging Marketing Program
We respect your privacy. Information provided through any mobile messaging program will only be used to transmit your mobile messages and respond to you. We do not sell or rent customer information collected through such programs to third parties for profit.
Changes to Our Privacy Policy
We may change this Privacy Policy from time to time. If we do so, we will post the updated policy on our sites and indicate when it was last revised.
Contacting Us
If you have any questions about this Privacy Policy, please contact us at:
GPL Switzerland Sàrl
PO Box 106
1000 Lausanne 10
Switzerland
Email: info@groupgpl.com
© 2026 GPL Switzerland Sàrl. All rights reserved.
